Ford Pickup (1937-1939)

The 1937 Ford Pickup brought passenger car styling to the commercial line for the first time. It featured a new V-shaped grille and teardrop headlights integrated into the fenders, a look it shared with Ford's sedans and coupes. Buyers could choose between the economical 60 hp V8 or the more powerful 85 hp V8, both mated to a 3-speed manual transmission.

Collectors are drawn to the Art Deco design that defined late 1930s Fords. Its handsome, rounded look makes it one of the most attractive pre-war trucks. While it's a very popular platform for building street rods, finding an unmolested, original-spec truck is becoming increasingly difficult and desirable.

The market reflects this split personality. With an average sale price around $30,000, the value is highly dependent on condition and originality. Restored stock trucks and well-executed custom builds occupy the top of the market, while driver-quality examples and older restorations are more accessible.

Prices for 1937-1939 Ford Pickups typically range from $11,000 for projects to over $76,000 for concours-level restorations and high-end street rods.