Toyota

Toyota built its global empire on a foundation of reliable, economical cars, but it's the brand's specialty vehicles that excite collectors. Models like the Land Cruiser established a go-anywhere, last-forever reputation, while sports cars like the 2000GT, Supra, and MR2 proved Toyota could build cars with soul. Today, nostalgia for the 1980s and 90s has pushed values for Japanese performance cars to new heights, and Toyota is at the forefront of this trend.

The collector market for Toyota is exceptionally diverse. It includes everything from rugged FJ40 Land Cruisers and early pickups to sports coupes like the AE86 Corolla and MkIV Supra. Collectors are drawn to the brand's motorsport heritage, peerless reliability, and the distinctive designs of its most celebrated models. The incredible $1.4M sale of a 2000GT shows the top of the market, but the heart of it lies with the icons of the 90s.

The market has seen significant appreciation for key models over the last decade. The A80 Supra Turbo is now a blue-chip collectible, with low-mileage examples commanding six-figure prices. Well-preserved Land Cruisers, 4Runners, and MR2s have also climbed steadily. While the average transaction price remains accessible thanks to millions of commuter cars, the collector-grade segment is strong and continues to attract new enthusiasts.

Prices range from under $5,000 for high-mileage examples of common cars to over $1,400,000 for a world-class 2000GT.