Toyota Prius

The Toyota Prius was the first mass-produced hybrid, and it fundamentally changed the automotive industry. The first generation arrived in the US for the 2001 model year, but it was the 2004-2009 XW20 model that defined the car's iconic shape and cultural status. Later generations continued to refine the hybrid powertrain, improve efficiency, and add technology, solidifying the Prius as the default choice for buyers seeking low running costs.

While millions were sold as appliances, the Prius is now finding a niche in the collector market. Enthusiasts are drawn to its technological significance, nostalgic 'Y2K' aesthetic, and its place in pop culture. Clean, low-mileage examples of the first and second generations are surprisingly difficult to find and are beginning to see appreciation from those who value its historical impact.

The current market reflects the car's dual role as a beater and an emerging classic. The average sale price sits at a low $4,258, indicating most transactions are for high-mileage daily drivers. However, with sales reaching up to $22,900, there is clear demand for pristine, late-model, or historically significant early examples.

Prices range from $120 for parts cars to $22,900 for pristine, late-model examples.