Ford Bronco 1st Gen
Ford's original compact SUV is an icon of American design and off-road capability. The market is exceptionally strong, with top prices often going to high-end restomods rather than preserved original examples.
Ford Bronco 1st Gen sold for a median of $67,000 over the last 12 months, based on 379 auction sales; the middle 50% sold between $47,400 and $116,300. 1,351 currently for sale.
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Seen across 15 sites in the last 30 days.
Ford Bronco 1st Gen prices by year
| Year | Median (3 yrs) | Middle 50% | Sales (3 yrs) | For sale now |
|---|---|---|---|---|
| 1966 | $61k | $39k–$109k | 85 | 109 |
| 1967 | $65k | $42k–$99k | 50 | 76 |
| 1968 | $66k | $47k–$109k | 87 | 105 |
| 1969 | $72k | $53k–$119k | 111 | 141 |
| 1970 | $53k | $38k–$111k | 93 | 115 |
| 1971 | $71k | $55k–$112k | 92 | 98 |
| 1972 | $66k | $42k–$103k | 76 | 111 |
| 1973 | $70k | $52k–$121k | 104 | 148 |
| 1974 | $70k | $50k–$105k | 135 | 142 |
| 1975 | $72k | $51k–$127k | 74 | 79 |
| 1976 | $63k | $46k–$81k | 92 | 92 |
| 1977 | $66k | $52k–$95k | 91 | 129 |
Auction sales in the last 3 years; prices leave out salvage and other branded titles.
Listings
The first-generation Bronco was Ford's direct competitor to the Jeep CJ-5 and International Harvester Scout. Introduced for the 1966 model year on its own unique platform, it was a simple, rugged, and capable 4x4. It was initially offered with a 170ci straight-6, but the optional 289 V8 (and later 302 V8) proved far more popular. Buyers could choose from three body styles: a Wagon, a half-cab Sports Utility, and the rare, doorless Roadster, which was discontinued after 1968.
Collectors love the Bronco for its timeless, boxy styling and its pure, analog driving experience. It's a foundational vehicle in American off-road culture, and its popularity has exploded in recent decades. The aftermarket support is massive, making parts easy to find for anything from a factory-correct restoration to a complete custom build. This has fueled a huge restomod trend, with shops building Broncos featuring modern Ford Coyote 5.0L V8s, advanced suspension, and luxury interiors.
Buying Tips
- Rust is the primary concern. Check the floors, rocker panels, door posts, inner fenders, and especially the frame rails near the shock mounts.
- Look for uncut rear fender openings. Many Broncos were cut to fit larger tires, so original, unmodified bodywork commands a premium.
- Differentiate between a survivor and a restomod. A high-quality build with a modern engine and suspension can be worth more than an original example, but a poorly done swap is a liability.
- Verify the data plate on the glove box door and the VIN stamped on the frame. These should match and confirm the truck's original configuration.
7,449 Ford Bronco 1st Gen vehicles have been tracked across auctions and listings on Hypercars, with 1,351 currently live.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Frequently Asked Questions
How much does a Ford Bronco 1st Gen cost?
Over the last 12 months, Ford Bronco 1st Gen sold for a median of $67,000 across 379 auction sales tracked on Hypercars; the middle 50% sold between $47,400 and $116,300. There are 1,351 currently for sale.
How many Ford Bronco 1st Gen listings are for sale right now?
There are 1,351 Ford Bronco 1st Gen listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.