Ford Bronco

The Ford Bronco debuted for the 1966 model year as a simple, compact 4x4 to compete with the Jeep CJ-5 and International Harvester Scout. The first generation, produced until 1977, established the Bronco's legendary status with its classic proportions and rugged capability. Subsequent generations grew in size, culminating in the F-150-based models of the 1980s and '90s before the nameplate was retired in 1996.

Collectors prize the first-generation (1966-1977) models above all others, particularly examples with uncut rear fenders. The 2021 reintroduction of the Bronco sparked a massive surge in interest and values for vintage models. Restomods, which combine classic looks with modern powertrains like the 5.0L Coyote V8 and upgraded suspensions, are exceptionally popular and often fetch six-figure prices.

The Bronco market is extremely active, with an average sale price over $57,000. This reflects the high value placed on restored and modified first-generation trucks. While project vehicles can be found for much less, top-tier builds, like SEMA show trucks or rare variants like the Stroppe Baja, can sell for hundreds of thousands, demonstrating a huge market breadth.

Prices for the Ford Bronco span a massive range, from under $1,000 for project vehicles to over $1,800,000 for elite custom builds and rare examples.