Only produced for 1978 and 1979, the second-generation Bronco's full-size F-100 platform and short production run make it a highly collectible classic SUV. The market is strong, with significant value placed on clean, rust-free examples and quality builds.
Ford Bronco 2nd Gen sold for a median of $40,350 over the last 12 months, based on 80 auction sales; the middle 50% sold between $27,875 and $58,625. 419 currently for sale.
Seen across 8 sites in the last 30 days.
Auction sales in the last 3 years; prices leave out salvage and other branded titles.
The second-generation Ford Bronco arrived in 1978, representing a major shift from the original. Based on a shortened F-100 pickup chassis, it was a full-size SUV designed to compete directly with the Chevrolet K5 Blazer and Dodge Ramcharger. It came standard with a 351M V8 and offered a 400 V8 as an option, both paired with a robust four-wheel-drive system. Despite its success, this generation was short-lived, lasting only two model years before a full redesign for 1980.
Collectors prize the 1978-1979 Bronco for its brief production run and tough, classic styling. It's the only full-size Bronco generation with a solid front axle and a fully removable fiberglass top, a combination that appeals to off-road purists and restorers alike. The market for these trucks is strong and has seen significant appreciation, particularly in the last decade. Restomods are common and often fetch high prices, but originality is also highly valued.
1,378 Ford Bronco 2nd Gen vehicles have been tracked across auctions and listings on Hypercars, with 419 currently live.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Over the last 12 months, Ford Bronco 2nd Gen sold for a median of $40,350 across 80 auction sales tracked on Hypercars; the middle 50% sold between $27,875 and $58,625. There are 419 currently for sale.
There are 419 Ford Bronco 2nd Gen listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.