Crowned European Car of the Year in 1969, the Peugeot 504 is legendary for its incredible toughness, making it a workhorse in developing countries for decades. Today, it's the elegant Pininfarina-designed coupe and cabriolet versions that are most prized by collectors.
Find one with Spotter →Peugeot 504 sold for a median of $7,605 over the last 12 months, based on 13 auction sales; the middle 50% sold between $5,121 and $15,500. 3 currently for sale.
The Peugeot 504, launched in 1968, earned a reputation for incredible toughness. Its long-travel suspension and robust construction made it a legend in places like Africa and South America, where production continued for decades. Designed by Pininfarina, it was offered as a sedan, wagon, coupe, and cabriolet, and it won European Car of the Year in 1969.
Collectors prize the 504 for different reasons. The Pininfarina-built coupe and cabriolet are the most desirable, thanks to their elegant styling and relative rarity. Sedans and wagons, however, have a strong following for their legendary comfort and durability, backed by a successful rally history that includes multiple wins at the grueling East African Safari Rally.
The market for the 504 is still developing, with an average sale price of $11,670 based on 16 sales. Well-preserved coupes and cabriolets command the highest values, often exceeding $20,000, while sedans represent an affordable entry point into classic French motoring.
Prices range from $2,750 for project cars to $26,000 for top-spec variants.
50 Peugeot 504 vehicles have been tracked across auctions and listings on Hypercars, with 3 currently live.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
Over the last 12 months, Peugeot 504 sold for a median of $7,605 across 13 auction sales tracked on Hypercars; the middle 50% sold between $5,121 and $15,500. There are 3 currently for sale.
There are 3 Peugeot 504 listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.