AMC Matador

The AMC Matador replaced the Rebel in 1971 as the company's mid-size platform, offered in sedan, wagon, and hardtop coupe forms. While early models were conventional, the 1974 redesign of the coupe introduced a dramatic, aerodynamic fastback shape penned by Richard Teague. AMC promoted this new look heavily, fielding the car in NASCAR with drivers like Mark Donohue and Bobby Allison, securing several wins and proving its performance credentials.

Collectors are drawn to the Matador's unique '70s styling, especially the 1974-1978 coupes. Special editions like the Oleg Cassini and Barcelona II, with their specific trim and interior packages, are particularly desirable. The car's underdog status and NASCAR connection give it a story that separates it from its more common rivals from Ford, GM, and Chrysler. The market remains small and affordable, with an average sale price under $20,000. The high end of the market, however, shows that exceptional examples can bring significant money, suggesting growing appreciation.

Based on market data, prices for AMC Matadors range from $3,000 for projects to over $55,000 for exceptional examples.