Borgward Isabella

The Borgward Isabella was the most successful model from the Bremen-based German automaker, produced from 1954 until the company's collapse in 1961. It was a stylish and well-engineered family car that sold over 200,000 units, offered as a sedan, wagon, coupe, and a very rare cabriolet. The car's handsome styling and slightly upmarket positioning made it a strong competitor to mainstream offerings from Opel and Ford.

Collectors appreciate the Isabella for its attractive design, which stands out from more sober German cars of the period. The TS models, with their 75 hp engine, offer better performance and are more sought-after than the standard 60 hp versions. The elegant coupe and cabriolet are the most valuable variants, prized for their rarity and style. The tragic story of Borgward's controversial bankruptcy adds a unique narrative to ownership.

The market for the Isabella is relatively small, with values heavily dependent on body style and condition. Sedans in driver condition can be found affordably, but perfectly restored coupes and cabriolets sell for significant premiums. With an average sale price around $24,000, it occupies an interesting niche for enthusiasts seeking a distinctive European classic that isn't a Mercedes-Benz or BMW.

Recent sales show a wide range, with prices from $3,400 for projects to $38,250 for exceptional examples.