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The Buick Riviera established the personal luxury coupe as GM's answer to the Thunderbird. It's the first-generation (1963-1965) cars, with their iconic Bill Mitchell styling, that are most prized by collectors, especially the powerful Gran Sport models.
Typical sold price of a Buick Riviera ranges from $1,900 to $60,500, based on 3,380 sales tracked on Hypercars. 1,576 currently for sale.
The Buick Riviera debuted in 1963 as General Motors' answer to the Ford Thunderbird, establishing the personal luxury coupe segment. Conceived under the leadership of legendary designer Bill Mitchell, the first generation (1963-1965) is celebrated for its crisp, razor-edged styling. These early cars, especially the performance-oriented Gran Sport models with the 425 cubic-inch V8, are the most sought-after by collectors today.
Later generations offered different appeals, from the dramatic and polarizing "boattail" styling of 1971-1973 to the supercharged front-wheel-drive performance of the final generation in the late 1990s. While the boattail cars have a dedicated following and are appreciating, the first-generation models remain the benchmark for Riviera collectibility. The market reflects this, with top-tier 1965 Gran Sports commanding the highest values.
The market for Rivieras is quite broad. An average sale price around $27,500 shows that many good-quality drivers trade hands regularly, making it an accessible classic. However, exceptional, low-mileage, or perfectly restored examples of desirable years can command prices well into the six figures, indicating a strong top end for the best cars.
Prices range from under $600 for projects to $196,000 for concours-quality examples.
3,380 Buick Riviera vehicles have been tracked across auctions and listings on Hypercars, with 1576 currently live. Sold prices range from $500 to $1,111,111.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
Based on 3,380 sales tracked on Hypercars, Buick Riviera prices typically range from $1,900 to $60,500. There are 1,576 currently for sale.
There are 1,576 Buick Riviera listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.
