The second-generation Dodge Charger, sold from 1968 to 1970, is a high point for Mopar design. Its 'Coke bottle' profile, full-width hidden-headlight grille, and flying buttress roofline made it an instant hit. The car's starring role in the 1968 film Bullitt cemented its image as a menacing muscle car, and sales reflected its newfound popularity, tripling what the previous generation had sold.
The Charger's appeal comes from its combination of aggressive styling and serious performance options. While a base model could have a Slant-6, collectors seek out the big-block V8s. The R/T (Road/Track) package came standard with a 440 Magnum V8, with the 440 Six Pack and the legendary 426 Hemi as options. The 1969 model, with its divided grille, is an icon thanks to its use in The Dukes of Hazzard, while the 1970 model introduced a distinctive chrome loop front bumper.
With an average sale price near $70,000, the market for these Chargers is mature and strong. Base model cars and projects can be found for much less, but documented big-block cars drive the market. A true Hemi or an ultra-rare aero car like the Charger 500 or Daytona will command six-figure prices, especially with original documentation and matching numbers. Clones are common, so buyers pay a premium for authenticity.
Buying Tips
- Check for rust thoroughly, especially around the rear window, in the trunk, and in the lower quarter panels. Vinyl tops can hide significant corrosion in the roof.
- Authenticate the car by decoding the VIN and fender tag. Many base models are cloned into more desirable R/T or Hemi cars, so a broadcast sheet is a major plus for verification.
- Inspect the vacuum-operated hideaway headlight doors. They are a signature feature but are often troublesome. Ensure they open and close smoothly, as repairs can be costly.
- Pay attention to body panel fit. The long doors and complex front end are difficult to align correctly, and poor gaps can signal a history of accidents or a low-quality restoration.
Prices range from under $20,000 for project cars to over $300,000 for documented Hemi or Daytona variants.
1,190 Dodge Charger 2nd Gen vehicles have been tracked across auctions and listings on Hypercars, with 307 currently live. Sold prices range from $500 to $985,000.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
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