The Ford Standard, Deluxe, and Super Deluxe lines represent a pivotal era for the company, spanning from the streamlined pre-war designs to the modern post-war 'shoebox' models. These cars brought V8 power to the masses with the famous flathead V8, a simple and robust engine that became a legend. Body styles were extensive, including coupes, sedans, convertibles, and iconic woodie wagons, offering something for nearly every buyer.
Collectors appreciate these Fords for their historical significance and timeless styling. They are a cornerstone of American car culture and a favorite platform for hot rods and customs. An original, well-preserved woodie or convertible is highly sought after, but modified street rods with modern drivetrains also have a huge following. The mechanical simplicity makes them relatively easy to work on, and parts availability is excellent thanks to a strong aftermarket.
The market for these Fords is diverse. Top-tier prices are reserved for expertly restored woodie wagons and convertibles, which can exceed $100,000. On the other end, driver-quality sedans and coupes can be found for much less, offering an accessible entry into the hobby. The average price of around $30,000 reflects a healthy mix of well-maintained drivers, older restorations, and custom builds.
Buying Tips
- Check for rust thoroughly, especially in the floor pans, trunk, and lower body sections. The frame should be inspected for corrosion and any signs of past damage.
- The flathead V8 is prone to overheating. Verify the radiator and cooling system are in top condition and inspect the engine block for cracks, a known weak point.
- Many of these cars have been modified. Decide if you prefer an original car or a hot rod, and carefully inspect the quality of any custom work, from wiring to suspension.
- For woodie wagons, wood condition is paramount. Inspect for rot, separation, and poor varnish. Wood restoration is a specialized and very expensive job.
- Electrical systems were originally 6-volt. Many have been converted to 12-volt systems for better reliability and starting, which is often a desirable upgrade.
Prices range from $2,350 for project cars to $151,000 for concours-quality examples and desirable body styles like woodie wagons.
6,342 Ford Standard & Deluxe & Super Deluxe vehicles have been tracked across auctions and listings on Hypercars, with 1041 currently live. Sold prices range from $500 to $726,000.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
Run a business in this market?
Get Hypercars OS
