LaSalle Series 50

Introduced for 1937, the LaSalle Series 50 was a fresh design from Harley Earl that shared GM's B-body with Buick and Oldsmobile. It wasn't just a restyled Cadillac; it had its own distinct, narrow grille and graceful lines that set it apart. Power came from a 322 cubic inch Monobloc V8, a reliable and powerful engine derived from Cadillac's own. The Series 50 was produced until 1940, which marked the final year for the LaSalle brand entirely.

Collectors are drawn to the Series 50 for its stunning Art Deco styling and its connection to Cadillac engineering, all at a more accessible price. It represents the end of an era for one of GM's most successful companion makes. The two-door body styles, especially the convertible coupe, are the most desirable and carry a significant premium over the more common four-door sedans.

The market for the Series 50 is well-established, with an average sale price around $31,000 based on 16 recent transactions. Sedans and coupes in driver condition offer an affordable entry into the pre-war classic car world, while fully restored convertibles can reach six-figure prices. The wide value range from $11,000 to $110,000 is almost entirely dependent on body style and condition.

Prices range from $11,000 for sedans needing work to $110,000 for pristine, show-quality convertibles.