Morgan Plus Four

The Morgan Plus Four has been in production since 1950, representing one of the longest-running nameplates in automotive history. Its appeal lies in its traditional construction, which still uses an ash wood frame and hand-formed body panels. Over the decades, it has been powered by a variety of four-cylinder engines, from Triumph TR units in early cars to Rover, Ford, and now BMW power in the latest CX-platform models.

Collectors are drawn to the Plus Four because it delivers an authentic, unfiltered pre-war driving experience in a package that can be maintained with more modern parts. It’s a direct link to the past that you can buy new or nearly new. The wide production span means there's a Plus Four for different budgets, but all share the same fundamental character.

The market reflects this long history, with an average sale price around $59,000. Older models from the 1990s can be found for under $30,000, while the latest GDI-engine and CX-platform cars, like the 2021 models, can command over $100,000. The market is stable, rewarding well-maintained cars with consistent ownership history.

Prices for the Morgan Plus Four range from $24,365 for older examples to $115,000 for recent, high-specification models.