For collectors, the Bluebird is the Datsun 510, a car that's famed as the 'poor man's BMW 2002'. Its status was cemented by its lightweight chassis, 4-wheel independent suspension, and legendary success in Trans-Am racing.
Nissan Bluebird sold for a median of $16,582 over the last 12 months, based on 12 auction sales; the middle 50% sold between $10,213 and $18,557. 151 currently for sale.
About 2 a week across 4 sites.
| Year | Median (3 yrs) | Middle 50% | Sales (3 yrs) | For sale now |
|---|---|---|---|---|
| 1967 | $18k | – | 2 | 3 |
| 1968 | $37k | – | 1 | 6 |
| 1969 | $18k | $12k–$21k | 6 | 14 |
| 1970 | $33k | $30k–$46k | 6 | 11 |
| 1971 | $20k | $17k–$32k | 13 | 25 |
| 1972 | $18k | $11k–$28k | 14 | 33 |
| 1973 | $16k | $15k–$23k | 4 | 4 |
| 1974 | – | – | 0 | 2 |
| 1977 | $9.2k | – | 2 | 2 |
| 1978 | $7.1k | – | 3 | 8 |
| 1979 | $5.4k | – | 1 | 3 |
| 1980 | $5.1k | – | 2 | 13 |
| 1987 | – | – | 0 | 1 |
Auction sales in the last 3 years; prices leave out salvage and other branded titles.
The Nissan Bluebird nameplate spans decades, but for collectors, it's synonymous with one specific model: the 510 series, sold from 1968 to 1973. Marketed in the U.S. as the Datsun 510, it earned a reputation as the "poor man's BMW 2002" for its lightweight chassis, 4-wheel independent suspension, and overhead-cam L-series engine. Its success in SCCA Trans-Am racing with Brock Racing Enterprises (BRE) cemented its legendary status and created a loyal following.
Today, the 510 remains the most sought-after Bluebird generation. Collectors prize the 2-door sedan for its clean lines and racing pedigree, with the wagon and 4-door sedan also having dedicated fans. Finding an unmodified, rust-free example is the biggest challenge, as many were raced, modified, or simply succumbed to corrosion over the years. Well-executed restomods with modern Nissan engine swaps, like the SR20DET, are also popular but command different values than original cars.
509 Nissan Bluebird vehicles have been tracked across auctions and listings on Hypercars, with 151 currently live.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Over the last 12 months, Nissan Bluebird sold for a median of $16,582 across 12 auction sales tracked on Hypercars; the middle 50% sold between $10,213 and $18,557. There are 151 currently for sale.
There are 151 Nissan Bluebird listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.