Oldsmobile Hurst/Olds

The Hurst/Olds was a special performance package born from a collaboration between Oldsmobile and Hurst Performance. First offered in 1968, these cars often bypassed GM's corporate engine-size bans by having Hurst install the massive 455 V8s in mid-size Cutlass bodies off-site. The partnership produced limited-edition models across several generations, always featuring unique paint schemes, special shifters, and top-tier performance options.

Collectors prize the Hurst/Olds for its blend of factory engineering and aftermarket swagger. The 1968 and 1969 models are the most valuable due to their low production numbers and potent 455 V8s. Later G-body cars from 1983-1984 are also collectible, known for their distinctive three-stick "Lightning Rods" shifter. Authenticity and documentation are key, as their special-edition status makes them a prime target for clones.

The market has an average price of around $41,912, which encompasses everything from project cars to concours-level examples. The earliest big-block cars command the highest values, often selling for over $75,000, while the 1979 and 1980s models provide a more accessible entry point for enthusiasts. Well-preserved, original cars consistently perform best at auction.

Prices range from $8,000 for projects to $99,000 for top-tier examples.