A '60s pioneer, the Toronado's known for its revolutionary front-wheel-drive V8 powertrain and distinctive fastback styling. Collectors prize the first-generation (1966-1970) models for their blend of groundbreaking engineering and bold design.
Oldsmobile Toronado sold for a median of $9,500 over the last 12 months, based on 33 auction sales; the middle 50% sold between $5,500 and $22,000. 85 currently for sale.
Seen across 8 sites in the last 30 days.
| Year | Median (3 yrs) | Middle 50% | Sales (3 yrs) | For sale now |
|---|---|---|---|---|
| 1966 | $21k | $12k–$31k | 22 | 13 |
| 1967 | $12k | $10k–$20k | 8 | 6 |
| 1968 | $12k | $10k–$14k | 6 | 6 |
| 1969 | $9.5k | $8.8k–$12k | 5 | 2 |
| 1970 | $13k | $11k–$14k | 5 | 6 |
| 1971 | $4.2k | – | 2 | 1 |
| 1972 | – | – | 0 | 2 |
| 1973 | $2.2k | – | 2 | 0 |
| 1974 | $24k | – | 3 | 1 |
| 1975 | $6.5k | – | 2 | 1 |
| 1976 | $3.6k | – | 1 | 6 |
| 1977 | $10k | $8.7k–$16k | 4 | 13 |
| 1978 | $9.3k | $8k–$9.5k | 5 | 4 |
| 1979 | $17k | – | 2 | 1 |
| 1980 | $10k | – | 2 | 1 |
| 1981 | $16k | – | 1 | 1 |
| 1983 | $4.7k | – | 3 | 1 |
| 1984 | $2.7k | – | 1 | 2 |
| 1985 | $3.8k | – | 3 | 15 |
| 1990 | $7.7k | – | 3 | 1 |
| 1992 | $6.5k | – | 2 | 0 |
Auction sales in the last 3 years; prices leave out salvage and other branded titles.
The Oldsmobile Toronado made a huge splash when it launched for 1966. As General Motors' return to front-wheel drive, it was a technological pioneer, packing a 425 cubic inch Rocket V8 into a package that sent power to the front wheels. Its long-hood, short-deck styling, complete with hidden headlights and a fastback profile, created one of the most distinctive designs of the 1960s.
Collectors prioritize the first-generation models (1966-1970) for their combination of groundbreaking engineering and muscular styling. The Unitized Power Package, which combined the engine and transmission, was a marvel of its time. While later generations became softer and more conventional, the original cars remain icons of American automotive innovation and ambition.
The Toronado market is quite accessible, with an average sale price under $15,000. This makes it an affordable classic with a unique story. The best first-generation examples can reach nearly $50,000, but driver-quality cars and later generations offer a very low cost of entry. It's a stable market for an enthusiast car that stands out from the crowd.
Prices for the Oldsmobile Toronado range from $510 for project cars to $49,000 for top-tier examples.
585 Oldsmobile Toronado vehicles have been tracked across auctions and listings on Hypercars, with 85 currently live.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Over the last 12 months, Oldsmobile Toronado sold for a median of $9,500 across 33 auction sales tracked on Hypercars; the middle 50% sold between $5,500 and $22,000. There are 85 currently for sale.
There are 85 Oldsmobile Toronado listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.