The first-generation Pontiac Firebird arrived in February 1967, sharing GM's F-body platform with its sibling, the Chevrolet Camaro. Pontiac distinguished its pony car with unique styling, including an integrated front bumper, and a lineup of its own engines. Unlike the Camaro, the Firebird's base engine was a sophisticated 230 cubic inch overhead-cam inline-6, while V8 options ranged from a 326 to the potent 400 Ram Air.
Collectors appreciate the Firebird for being a more distinctive and often more luxurious alternative to the ubiquitous Camaro. The wide range of powertrains offers something for every enthusiast, from the unique OHC-6 to the race-bred Ram Air IV V8. The 1969 model year introduced the legendary Trans Am package, which with only 697 units produced, stands as the most sought-after and valuable model of the generation.
The market for first-gen Firebirds is mature and diverse, with an average sale price of $35,729 across 171 recent transactions. While rare Ram Air IV and Trans Am models can bring six-figure prices, base models with the OHC-6 or the 326 V8 remain an accessible entry into 1960s American muscle. Well-optioned convertibles and 400-powered coupes represent the solid middle ground of the market.
Buying Tips
- Check for rust thoroughly, especially in the rear quarter panels, trunk floor, and around the front and rear glass. F-body unibodies are prone to corrosion.
- Verify the engine's authenticity using the 2-letter code stamped on the front of the block. Pontiac Historical Services (PHS) documentation is essential for confirming a car's original equipment, especially for high-value models.
- Pontiac-specific trim and interior parts are harder to source than Camaro parts. Check that all badges, grilles, and interior components are present and in good condition.
- The rear leaf springs are a known weak point. Look for sagging, and inspect the spring perches on the axle for any signs of damage or improper repairs.
Based on recent sales, prices range from $2,500 for project cars to as high as $161,000 for top-tier restored examples.
2,485 Pontiac Firebird 1st Gen vehicles have been tracked across auctions and listings on Hypercars, with 764 currently live.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
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