Toyota Crown 10th Gen

The 10th generation (S150) Toyota Crown, introduced in 1995, was a landmark model for Toyota's flagship sedan. It was the first Crown to abandon the traditional body-on-frame construction in favor of a modern monocoque chassis. This engineering shift improved handling, ride quality, and interior packaging, bringing the Crown into a new era. Sold primarily in Japan, it came with dependable inline-6 engines, including the 1JZ-GE and the 2JZ-GE, paired with plush trim levels like the Royal Saloon.

Collectors and JDM importers value the S150 Crown for its unique position in Toyota's history and its exceptional value. It represents an accessible entry point into right-hand-drive ownership, delivering renowned Toyota reliability, a smooth ride, and a distinct 90s luxury experience. Unlike its sportier contemporaries, the Crown focuses on comfort, making it a fantastic and durable daily driver or a unique cruiser for shows.

The market for the S150 Crown is still emerging as more cars become eligible for import under the 25-year rule. With an average price below $10,000, these cars are very affordable. Most examples arriving in North America are well-preserved, low-mileage vehicles directly from Japan. This combination of low entry cost, robust engineering, and JDM exclusivity makes it an attractive option for enthusiasts looking for something different.

Recent sales show prices ranging from $5,100 for average examples to $15,500 for pristine, low-mileage imports.