Ford Bronco 1st Gen
Ford's original compact SUV is an icon of American design and off-road capability. The market is exceptionally strong, with top prices often going to high-end restomods rather than preserved original examples.
Find one with Spotter →Ford Bronco 1st Gen sold for a median of $67,600 over the last 12 months, based on 422 auction sales; the middle 50% sold between $46,688 and $116,450. 888 currently for sale.
The first-generation Bronco was Ford's direct competitor to the Jeep CJ-5 and International Harvester Scout. Introduced for the 1966 model year on its own unique platform, it was a simple, rugged, and capable 4x4. It was initially offered with a 170ci straight-6, but the optional 289 V8 (and later 302 V8) proved far more popular. Buyers could choose from three body styles: a Wagon, a half-cab Sports Utility, and the rare, doorless Roadster, which was discontinued after 1968.
Collectors love the Bronco for its timeless, boxy styling and its pure, analog driving experience. It's a foundational vehicle in American off-road culture, and its popularity has exploded in recent decades. The aftermarket support is massive, making parts easy to find for anything from a factory-correct restoration to a complete custom build. This has fueled a huge restomod trend, with shops building Broncos featuring modern Ford Coyote 5.0L V8s, advanced suspension, and luxury interiors.
The market for first-generation Broncos is one of the strongest in the collector truck world, with an average sale price over $71,000. While rare, original examples with uncut fenders and numbers-matching V8s are highly sought after, the very top of the market is dominated by professional, six-figure restomods. The immense price spread reflects the wide gulf between tired project vehicles and perfectly executed custom builds.
Buying Tips
- Rust is the primary concern. Check the floors, rocker panels, door posts, inner fenders, and especially the frame rails near the shock mounts.
- Look for uncut rear fender openings. Many Broncos were cut to fit larger tires, so original, unmodified bodywork commands a premium.
- Differentiate between a survivor and a restomod. A high-quality build with a modern engine and suspension can be worth more than an original example, but a poorly done swap is a liability.
- Verify the data plate on the glove box door and the VIN stamped on the frame. These should match and confirm the truck's original configuration.
Prices for first-generation Broncos span a massive range, from project trucks under $20,000 to elite restomods selling for as much as $1,870,000.
6,349 Ford Bronco 1st Gen vehicles have been tracked across auctions and listings on Hypercars, with 888 currently live.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
Frequently Asked Questions
How much does a Ford Bronco 1st Gen cost?
Over the last 12 months, Ford Bronco 1st Gen sold for a median of $67,600 across 422 auction sales tracked on Hypercars; the middle 50% sold between $46,688 and $116,450. There are 888 currently for sale.
How many Ford Bronco 1st Gen listings are for sale right now?
There are 888 Ford Bronco 1st Gen listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.