Rolls-Royce Ghost 1st Gen

Introduced for the 2010 model year, the first-generation Ghost was a significant move for Rolls-Royce under BMW ownership. It was designed to be a smaller, more driver-focused alternative to the massive Phantom. Based on a heavily modified BMW 7 Series (F01) platform, the Ghost is powered by a brand-exclusive 6.6-liter twin-turbocharged V12 engine, producing 563 horsepower and providing effortless acceleration.

The Ghost made the brand more accessible without diluting its core tenets of luxury and craftsmanship. It features iconic elements like rear-hinged coach doors and the optional Starlight Headliner, but in a package that's less imposing to drive in daily traffic. This combination of usability and prestige has made it a popular choice for first-time Rolls-Royce buyers.

Today, the market for the first-gen Ghost is defined by its significant depreciation from its original sticker price. With an average sale price around $107,000 and examples available for as little as $54,000, it represents a tremendous amount of car for the money. Collectors and enthusiasts are drawn to it as an attainable entry point into the world of modern Rolls-Royce, though maintenance costs remain a primary consideration.

Based on 42 recent sales, prices range from $54,018 for early models to $220,250 for pristine, late-model examples.