The first Rolls-Royce of the BMW era, the Phantom VII re-established the brand as the ultimate luxury automaker with its imposing design and 6.75L V12. It's now a modern classic that offers incredible hand-built quality and presence for a fraction of its original cost.
Rolls-Royce Phantom VII sold for a median of $134,304 over the last 12 months, based on 46 auction sales; the middle 50% sold between $83,325 and $190,500. 185 currently for sale.
Seen across 10 sites in the last 30 days.
| Year | Median (3 yrs) | Middle 50% | Sales (3 yrs) | For sale now |
|---|---|---|---|---|
| 2004 | $84k | $72k–$102k | 20 | 41 |
| 2005 | $72k | $70k–$74k | 5 | 10 |
| 2006 | $72k | $67k–$91k | 7 | 30 |
| 2007 | $80k | $69k–$115k | 14 | 9 |
| 2008 | $158k | $141k–$182k | 14 | 16 |
| 2009 | $140k | $120k–$160k | 22 | 13 |
| 2010 | $167k | $124k–$191k | 17 | 20 |
| 2011 | $133k | – | 2 | 11 |
| 2012 | $159k | $156k–$181k | 5 | 1 |
| 2013 | $205k | $159k–$272k | 7 | 11 |
| 2014 | $248k | $233k–$272k | 6 | 10 |
| 2015 | $195k | – | 3 | 5 |
| 2016 | $445k | – | 3 | 2 |
Auction sales in the last 3 years; prices leave out salvage and other branded titles.
The Phantom VII, launched in 2003, was the first Rolls-Royce developed entirely under BMW ownership. It represented a complete rebirth for the brand, featuring an advanced aluminum spaceframe chassis and a smooth, powerful 6.75-liter V12 engine derived from BMW's parts bin. The design was deliberately imposing, blending classic Rolls-Royce proportions with modern execution, and quickly re-established the company at the pinnacle of the automotive world.
Collectors value the Phantom VII for its historical significance and its surprisingly durable engineering. As the car that saved Rolls-Royce, it's a landmark model with a presence that few vehicles can match. The hand-finished interiors, endless bespoke possibilities, and serene driving experience make it a true modern classic. Early models from 2004-2006 are the most affordable entry point, while the later Series II cars (2012-2016) and rare Drophead Coupé and Coupé variants command higher prices.
The market for the Phantom VII has matured, and steep initial depreciation has made these cars a compelling purchase. With an average sale price around $136,000, they offer an incredible amount of hand-built luxury for the money. While early, higher-mileage sedans can be found for under $50,000, pristine, low-mileage Drophead Coupés can still fetch over $400,000, showing a wide but active market.
Prices for the Phantom VII range from $48,750 for early sedans to $425,000 for top-spec Drophead Coupé variants.
911 Rolls-Royce Phantom VII vehicles have been tracked across auctions and listings on Hypercars, with 185 currently live.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Over the last 12 months, Rolls-Royce Phantom VII sold for a median of $134,304 across 46 auction sales tracked on Hypercars; the middle 50% sold between $83,325 and $190,500. There are 185 currently for sale.
There are 185 Rolls-Royce Phantom VII listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.