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Subaru's first mass-produced car, the 360 is a Japanese kei-class icon famously marketed in the U.S. as 'Cheap and Ugly.' Once deemed 'Not Acceptable' by Consumer Reports, it's now a historically significant collector's microcar prized for its unique charm.
Typical sold price of a Subaru 360 ranges from $2,040 to $43,095, based on 44 sales tracked on Hypercars. 5 currently for sale.
The Subaru 360 was the company's first mass-produced automobile and an icon of Japan's kei car class. Imported to the United States starting in 1968 by Malcolm Bricklin, it was marketed with the slogan "Cheap and Ugly." Its tiny 356cc two-stroke engine and 1,000-pound curb weight made it a stark contrast to the American cars of its era, leading Consumer Reports to famously label it "Not Acceptable."
Today, collectors appreciate the 360 for its charming microcar design and historical significance. It's a guaranteed attention-getter that represents an important chapter in both Subaru's and Japan's automotive history. Unique body styles like the Sambar van and truck or the rare "Young S" sport model are particularly sought after by enthusiasts.
The market for the Subaru 360 is small but shows a wide price variation based on condition and originality. With an average sale price around $17,700, examples range from basket cases to perfectly restored show cars. The huge spread from $1,500 to $50,000 indicates that buyers are willing to pay a significant premium for top-tier examples.
Prices range from $1,500 for project cars to over $50,000 for exceptional examples.
44 Subaru 360 vehicles have been tracked across auctions and listings on Hypercars, with 5 currently live. Sold prices range from $750 to $50,000.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
Based on 44 sales tracked on Hypercars, Subaru 360 prices typically range from $2,040 to $43,095. There are 5 currently for sale.
There are 5 Subaru 360 listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.
