Subaru
Best known for its World Rally Championship dominance, Subaru's all-wheel-drive performance cars like the Impreza WRX and STI are modern classics. The market is led by limited-edition rally specials, with a strong following for well-kept examples from the 1990s and 2000s.
Subaru sold for a median of $12,900 over the last 12 months, based on 601 auction sales; the middle 50% sold between $7,500 and $22,000. 30,894 currently for sale.
Listings
Subaru's reputation among collectors is built on a foundation of rally-bred performance and quirky engineering. While early models like the 360 and BRAT have their own niche following, the brand's modern collectibility is dominated by the Impreza WRX and its more potent STI variant. These all-wheel-drive turbo sedans and wagons brought World Rally Championship technology to the street, creating a generation of enthusiasts who valued accessible performance and rugged capability.
The collector market for Subarus is exceptionally broad, reflecting the brand's diverse lineup. At the highest end are homologation specials like the Impreza 22B STi, which can trade for over $500,000. Below that, well-preserved, low-mileage WRX and STI examples from the GC8, "Bugeye," and "Hawkeye" generations are seeing steady appreciation. Even non-performance models like the SVX, Forester XT, and Baja are gaining traction for their unique designs and utility, offering an affordable entry point into the brand.
With 1,922 sales tracked and an average price of $21,303, the market is active and liquid. The values show a clear split between standard transportation models and the special, limited-production performance cars. As the kids who grew up playing Gran Turismo reach their peak earning years, demand for the iconic blue-and-gold rally heroes of the 1990s and 2000s continues to strengthen.
Buying Tips
- Check for rust, especially in the rear quarter panels and suspension mounting points on cars from snowy regions.
- On turbocharged EJ-series engines (found in most 2002-2014 WRX/STI models), head gasket failure is a common and expensive issue. Look for signs of coolant or oil leaks around the heads.
- Many Subarus, particularly WRX models, are heavily modified. Scrutinize the quality of aftermarket parts and tuning, and favor cars with detailed service histories.
- Test the all-wheel-drive system. On manual cars, listen for binding or clicking from the center differential during tight, low-speed turns.
- Inspect the condition of the interior plastics and fabrics, as they don't always wear as well as the mechanical components.
Prices range from less than a few thousand dollars for high-mileage daily drivers to over $500,000 for the ultra-rare 22B STi.
Subaru facts
- Owner
- Subaru Corporation, a publicly listed Japanese company in which Toyota holds about 20% source
- Headquarters
- Tokyo, Japan source
- Founded
- 1953 source
- Founder
- Kenji Kita and Chikuhei Nakajima source
- Built in
- Gunma, Japan, and Lafayette, Indiana source
Checked 2026-10-25.
69,808 Subaru vehicles have been tracked across auctions and listings on Hypercars, with 30,894 currently live. $914,176 in transactions over the last 30 days.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Frequently Asked Questions
How much does a Subaru cost?
Over the last 12 months, Subaru sold for a median of $12,900 across 601 auction sales tracked on Hypercars; the middle 50% sold between $7,500 and $22,000. There are 30,894 currently for sale.
How many Subaru listings are for sale right now?
There are 30,894 Subaru listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.
Who owns Subaru?
Subaru is owned by Subaru Corporation, a publicly listed Japanese company in which Toyota holds about 20%.
Where is Subaru headquartered?
Subaru is headquartered in Tokyo, Japan.
When was Subaru founded?
Subaru was founded in 1953 by Kenji Kita and Chikuhei Nakajima.
Where are Subaru cars made?
Subaru cars are built in Gunma, Japan, and Lafayette, Indiana.