The Subaru 360 was the company's first mass-produced automobile and an icon of Japan's kei car class. Imported to the United States starting in 1968 by Malcolm Bricklin, it was marketed with the slogan "Cheap and Ugly." Its tiny 356cc two-stroke engine and 1,000-pound curb weight made it a stark contrast to the American cars of its era, leading Consumer Reports to famously label it "Not Acceptable."
Today, collectors appreciate the 360 for its charming microcar design and historical significance. It's a guaranteed attention-getter that represents an important chapter in both Subaru's and Japan's automotive history. Unique body styles like the Sambar van and truck or the rare "Young S" sport model are particularly sought after by enthusiasts.
The market for the Subaru 360 is small but shows a wide price variation based on condition and originality. With an average sale price around $17,700, examples range from basket cases to perfectly restored show cars. The huge spread from $1,500 to $50,000 indicates that buyers are willing to pay a significant premium for top-tier examples.
Buying Tips
- Rust is the biggest enemy. Thoroughly inspect the floor pans, rocker panels, and the areas below the front and rear windows for corrosion.
- The 356cc two-stroke engine requires a pre-mixed oil and gas fuel. Check for excessive smoke, which could signal a tired engine, and be aware that mechanical parts are very hard to find.
- Look for a complete car. Small trim pieces, hubcaps, and plastic interior components are nearly impossible to source, making a car with missing parts a difficult restoration project.
- Be realistic about its performance. With a top speed of about 60 mph, the 360 is not suitable for modern highway driving and is best enjoyed on city streets and back roads.
Prices range from $1,500 for project cars to over $50,000 for exceptional examples.
43 Subaru 360 vehicles have been tracked across auctions and listings on Hypercars, with 5 currently live.
Data sourced from Bring a Trailer, Cars & Bids, eBay Motors, PCarMarket, and Collecting Cars. Updated daily.
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