Toyota J70 Land Cruiser Prado

The J70 Land Cruiser Prado debuted in 1985 as a lighter-duty, more comfortable companion to the main J70 series. It used a different frame and coil-sprung suspension to improve its on-road manners, targeting a broader audience. Early models were fairly basic, but a 1990 update introduced a redesigned front end, new trim levels, and improved engines, most notably the 3.0-liter 1KZ-TE turbodiesel which remains highly sought after.

Collectors appreciate the J70 Prado because it combines the classic, boxy Land Cruiser aesthetic with a more manageable size and a smoother ride. Thanks to the 25-year import rule, North American buyers have access to a wide variety of Japanese-market examples. These JDM imports often feature turbodiesel engines, automatic transmissions, and unique interior options that were never sold stateside, making them particularly desirable.

The market for these SUVs is well-established, with an average sale price around $21,800. The best examples, typically post-1990 models with the 1KZ-TE engine and in top condition, can command prices up to $58,000. Lower-priced models under $10,000 are available but often have high mileage and will likely require significant work.

Prices range from $9,500 for project-grade vehicles to over $58,000 for top-spec, low-mileage examples.