Best known for its World Rally Championship dominance, Subaru's all-wheel-drive performance cars like the Impreza WRX and STI are modern classics. The market is led by limited-edition rally specials, with a strong following for well-kept examples from the 1990s and 2000s.
Subaru sold for a median of $12,819 over the last 12 months, based on 598 auction sales; the middle 50% sold between $7,467 and $22,000. 31,230 currently for sale.
Subaru's reputation among collectors is built on a foundation of rally-bred performance and quirky engineering. While early models like the 360 and BRAT have their own niche following, the brand's modern collectibility is dominated by the Impreza WRX and its more potent STI variant. These all-wheel-drive turbo sedans and wagons brought World Rally Championship technology to the street, creating a generation of enthusiasts who valued accessible performance and rugged capability.
Checked 2026-10-25.
70,186 Subaru vehicles have been tracked across auctions and listings on Hypercars, with 31,230 currently live. $914,176 in transactions over the last 30 days.
Data sourced from auction results and dealer and private listings, including Bring a Trailer, Cars & Bids, Mecum, RM Sotheby’s and eBay Motors. Updated daily.
Over the last 12 months, Subaru sold for a median of $12,819 across 598 auction sales tracked on Hypercars; the middle 50% sold between $7,467 and $22,000. There are 31,230 currently for sale.
There are 31,230 Subaru listings currently live across auctions, dealers, and marketplaces tracked by Hypercars.
Subaru is owned by Subaru Corporation, a publicly listed Japanese company in which Toyota holds about 20%.
Subaru is headquartered in Tokyo, Japan.
Subaru was founded in 1953 by Kenji Kita and Chikuhei Nakajima.
Subaru cars are built in Gunma, Japan, and Lafayette, Indiana.